Warehouses, logistic centers and manufacturing plants depend on speed and reliability when managing goods and tracking merchandise in order to improve efficiency while reducing costs. Datalogic's PowerScan PD9531 area imager, the latest generation of rugged 2D area imagers, is the perfect answer for these applications. An intuitive and effortless scanning experience is the target of the PowerScan family. It combines omnidirectional reading capabilities, which is typical in all area imaging scanners, with outstanding optical characteristics. User comfort is guaranteed because of the scanner ergonomics, consisting of the handle shape, a well-balanced weight and an intuitive aiming system, allowing the highest first-pass reading rate while reducing unnatural wrist movement or rotation which can tire any user during long shifts.